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Crown Forklifts: Pioneering Precision and Productivity in Material Handling


In the realm of material handling equipment, Crown Forklifts shines brightly as a beacon of innovation, precision, and productivity. With a heritage spanning more than 75 years, Crown Equipment Corporation has firmly established itself as a global leader in the design and manufacturing of industrial forklifts and material handling solutions. In this article, we will delve into the history, corporate ethos, and the exceptional range of Crown forklifts that have made them a trusted choice for businesses worldwide.

A Journey Through Crown Forklifts’ History

The story of Crown Forklifts began in 1945 when Carl Dicke founded Crown Equipment Corporation in New Bremen, Ohio. Initially, the company focused on producing temperature-controlled containers. However, Crown pivoted to the material handling industry in the 1950s, recognizing the growing demand for efficient, reliable forklifts.

One of Crown’s defining moments came in 1960 when they introduced the first-ever narrow-aisle reach truck, revolutionizing the warehousing and logistics industry. This innovative approach to material handling set Crown on a trajectory toward becoming a global leader in the forklift market.

Company Overview

Crown Equipment Corporation is headquartered in New Bremen, Ohio, and operates in over 80 countries worldwide. Renowned for its unwavering commitment to precision engineering, ergonomic design, and customer satisfaction, Crown embodies excellence in material handling.

At the core of Crown’s values are principles of innovation, sustainability, and a customer-centric approach. These values guide every facet of the company’s operations, from the meticulous design of their forklifts to their dedication to environmental responsibility.

Benefits of Opting for Crown Forklifts

  1. Uncompromising Quality: Crown forklifts are synonymous with durability and performance. They are engineered to endure the most demanding industrial environments, ensuring minimal downtime and maximum productivity.
  2. Technological Advancements: Crown consistently invests in research and development to integrate cutting-edge technology into their forklifts. Features like advanced ergonomics, intuitive controls, and operator-focused designs enhance both efficiency and safety.
  3. Tailored Solutions: Crown offers a diverse range of forklifts designed to cater to the unique needs of various industries. Whether you require an electric forklift for indoor warehousing or a robust IC forklift for outdoor applications, Crown provides tailored solutions.
  4. Eco-Friendly Innovations: Many Crown forklift models are equipped with eco-friendly features, such as energy-efficient electric motors and advanced battery technologies. This commitment to sustainability aligns with modern environmental standards and regulations.
  5. Exceptional Customer Support: Crown’s dedication to customer satisfaction extends beyond product sales. Their extensive network of authorized dealers and service centers ensures prompt maintenance, repairs, and readily available spare parts.

Popular Crown Forklift Models

  1. Crown ESR Electric Reach Truck: The ESR series is designed for high-density warehousing, offering exceptional maneuverability and precise control. These electric reach trucks maximize storage space utilization, making them ideal for narrow-aisle applications.
  2. Crown FC 5200 Series IC Forklift: Built for outdoor use, the FC 5200 series combines power and precision. These forklifts are known for their reliability, ergonomic design, and high lifting capacities, making them suitable for various industrial settings.
  3. Crown WAV Work Assist Vehicle: The WAV is a unique combination of a forklift and an order picker. It offers a safer and more efficient alternative to traditional ladders or order-picking equipment, making it an excellent choice for order fulfillment in retail and warehousing.
  4. Crown SC 6000 Series Electric Counterbalance Forklift: Designed for indoor applications, the SC 6000 series offers superior stability, operator comfort, and energy efficiency. These electric counterbalance forklifts are versatile and ideal for various material handling tasks.
  5. Crown RR 5700 Series Reach Truck: The RR 5700 series reach trucks are known for their precision and efficiency in high-density warehousing environments. They offer advanced features such as on-board diagnostics and intelligent controls.


Crown Forklifts have earned their place as leaders in the material handling industry through decades of innovation, meticulous craftsmanship, and an unwavering dedication to customer satisfaction. With their diverse range of forklifts tailored to meet various industry needs and their relentless focus on precision and durability, Crown Equipment Corporation continues to set the standard for excellence in the world of material handling equipment.

Whether you require an efficient electric reach truck for narrow aisles, a robust IC forklift for outdoor applications, or an innovative work assist vehicle for order picking, Crown offers the perfect solution. Crown Forklifts ensure that your material handling operations run smoothly and efficiently, helping you achieve higher levels of productivity and precision.