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Genie: Elevating Access Solutions to New Heights


When it comes to access solutions that reach for the sky, Genie stands as a symbol of innovation, safety, and efficiency. With a rich history spanning over half a century, Genie Industries has firmly established itself as a global leader in manufacturing aerial work platforms and material lifting equipment. In this article, we will explore the history, corporate values, and the diverse range of Genie access solutions that have made them an essential choice for businesses and industries worldwide.

A Journey Through Genie’s History

The story of Genie Industries began in 1966 when Bud Bushnell, a construction equipment manufacturer, founded the company in Seattle, Washington. Genie initially focused on producing portable hydraulic material lifts. However, their vision quickly expanded to include aerial work platforms, recognizing the growing demand for safe and efficient access to elevated work areas.

One of Genie’s breakthrough moments came in the 1970s when they introduced the Genie® Hoist, an innovative portable material lift that offered enhanced convenience and safety for a wide range of industries. This marked the start of Genie’s ascent to becoming a global leader in the access solutions industry.

Company Overview

Genie Industries, now part of Terex Corporation, is headquartered in Redmond, Washington, and operates on a global scale, serving customers in more than 80 countries. Renowned for their commitment to innovation, safety, and customer satisfaction, Genie embodies the core values of continuous improvement, sustainability, and reliability.

Genie’s access solutions encompass a wide range of aerial work platforms, including scissor lifts, telescopic boom lifts, articulating boom lifts, and material lifts. These solutions cater to industries such as construction, maintenance, entertainment, and warehousing.

Benefits of Choosing Genie Access Solutions

  1. Safety First: Genie is synonymous with safety in the access solutions industry. Their equipment is designed with multiple safety features, including load sensing, fall arrest systems, and control systems that ensure secure operation at elevated heights.
  2. Technological Advancements: Genie continually invests in research and development to integrate cutting-edge technology into their access solutions. Features like advanced control systems, precise positioning, and telematics enhance productivity and operator safety.
  3. Customized Solutions: Genie offers a comprehensive range of access solutions tailored to meet specific industry requirements. Whether you need a compact scissor lift for indoor maintenance or a robust telescopic boom lift for outdoor construction, Genie provides tailored access solutions.
  4. Sustainability Focus: Many Genie access solutions are designed with energy-efficient features and eco-friendly materials. Their commitment to sustainability aligns with modern environmental standards and regulations.
  5. Exceptional Support: Genie’s dedication to customer satisfaction extends beyond equipment sales. Their extensive network of authorized dealers and service centers ensures prompt maintenance, repairs, and readily available replacement parts.

Popular Genie Access Solutions

  1. Genie GS-1930 Scissor Lift: Designed for indoor use, the GS-1930 scissor lift offers compact dimensions and a platform height of up to 19 feet. It provides a stable and secure elevated work platform for tasks such as maintenance and installation.
  2. Genie Z-45/25 Articulating Boom Lift: The Z-45/25 articulating boom lift is versatile and designed for outdoor use. It offers a working height of 51 feet and precise maneuverability, making it suitable for construction, maintenance, and entertainment applications.
  3. Genie S-60X Telescopic Boom Lift: Built for demanding outdoor tasks, the S-60X telescopic boom lift offers a working height of up to 66 feet. Its robust construction and precise controls make it ideal for construction and industrial projects.
  4. Genie SLA-10 Superlift Advantage Material Lift: The SLA-10 is a versatile material lift designed for both indoor and outdoor use. It provides a lifting capacity of up to 1,000 pounds, making it suitable for a wide range of material handling tasks.
  5. Genie TZ-50 Trailer-Mounted Boom Lift: The TZ-50 is a compact trailer-mounted boom lift with a working height of 55 feet. It is easy to transport and set up, making it an ideal choice for maintenance and construction projects that require mobility.

A Stellar Reputation

Genie access solutions have earned their reputation as leaders in the access solutions industry through decades of innovation, meticulous design, and an unwavering commitment to customer satisfaction. With a diverse range of aerial work platforms and material lifts tailored to meet various industry needs and their relentless focus on safety and performance, Genie Industries continues to set the standard for excellence in access solutions.

Whether you require a compact scissor lift for indoor tasks or a robust boom lift for outdoor construction projects, Genie provides access solutions that elevate your work to new heights. Genie access solutions ensure that your operations run smoothly, efficiently, and with a strong focus on safety, helping you achieve higher levels of productivity and access excellence.